Network Marketing – What Everyone Should Know!

If you are hugely successful in Network Marketing, you have already figured things out. This blog is not for you.

Do you want the secrets that will be used from 2009 and beyond to be successful in this industry?

If you are just starting or want to figure out this industry, then get ready for a paradigm shift through the blogs that will be published over the next few weeks here. First of all, I am a believer in the Network Marketing model. I, like most, have been disenfranchised and disappointed. I have even grown an organization just to watch the parent company run out of money and sell off. I could go on about my accomplishments, failures, and successes but you are not here for a motivational story about me.  The goal of this blog is to discuss the revolution of Network Marketing. The industry is alive and well but it is evolving and there is NEED TO KNOW information. It’s not just about one magic bean or super affiliate system. It is about the evolution of MARKETING!

I have always been intrigued by the Network Marketing industry. Most people have been intrigued at some point. Those beautiful circles, comp plans, great products, and the possibilities of deep growth, huge downlines, and residual income!!! Ahhhhh….we salivate! Get that list of friends and family ready!…wait, you already did that with the last company   Right?  Or even better..now I will just use that too good to be true Internet Marketing Lead system that made 3 people a gazillion dollars while they slept… Nothing can stop me now!!!  Forgive the sarcasm..but keep reading if you are curious.

The evolution of Network Marketing has been intriguing. From soap selling duplication in the 60s through the 80s to the dot com explosion of the 90s and the 21st century. Remember the MLM stigma of the 80s and 90s? Get someone to a meeting at all costs. Be vague and cloak the fact that it is a “multi-level company?”  Just get in front of them and show them the vision of circles and residual glory! Ever get invited to a friendly barbecue and the easel and pen come out of nowhere and circles start flying with the explanation of financial freedom? The industry has gotten a bad rap but there are obvious reasons why. Some people get scared just at the mention of “Multi-Level Marketing.”  HELP!…the evil pyramid is going to suck me in!!! Stay away!  Still the industry thrives and there is much good, if done properly. Lessons have been learned but many still fall into the same old destructive behaviors…it just doesn’t work anymore.

Now M LM companies use everything from large initial buy-ins, perfected compensation plans, and the new best story and product to try and become the next billion dollar MLM giant. Few companies have succeeded and more have failed. Some have been destroyed in class-action suits and hurt many in the name of extreme greed.  New affiliate internet marketing programs are exploding with self-funded attraction marketing systems. The problem here is that saturation is going through the roof! Ever try doing a pay-per-click on the keyword “Network Marketing?”  Can you afford $5.00 per click? Not likely..but those 3 people with the gazillion dollar lead system can

Despite all the trends and changes, good and bad, I have always been extremely intrigued by Network Marketing. The concept is amazing! Business ownership, residual income, team building,  and the “potential” of huge income with persistence. Many have become disappointed for various reasons. Lack of support, unused product in the garage, deceit, poor training, technology lies, laziness, etc…

A few years ago I grew a pretty good organization but I saw the Corporate entity going under so I got out… and I was right…Corporate tanked! It was at that moment I made a couple commitments.

1. I would really do my research into the industry and find what makes top Network Marketing companies successful.     2. I would NEVER get involved in Network Marketing again unless all the criteria were met.

Since then, I have been invited to various meetings and opportunities. Around a dozen or more. I have researched twice that many. Some have been very intriguing. It has been pretty easy to say “no” now that I have a list of criteria. I have watched some friends make great money and tease me for not jumping on the ship…then their company or program dies and I can always pinpoint what was not in place and why I said NO.

Obviously, I have found a company that meets my criteria and that is one purpose of this blog. No hidden barbecue agenda here. Most of you will NOT join me on my venture and that is fine. Only a few will be the right fit. Additionally, the information I provide will absolutely help in your own ventures. Over the next few days I will be laying out the criteria I have researched over the past 3 years that I consider necessary to make a sustainable network marketing company. I will also share my research and findings regarding what makes top earners in the industry. If you do not want to take a serious look into what is necessary for a long-term sustainable Network Marketing Company than do not read this blog. If you want to compare what your company is doing, find out why former companies have failed,  or simply take an educated look at one of the greatest opportunities in Network Marketing history…come back often. The point is that there are multiple criteria and tools that drive Network Marketing success today. Some people may argue that they are making money and not agree with me…my point is…”How long will it last?”  Do you want to find out the secrets of sustainable Network Marketing and residual success for the long term?

One of the first topics I will discuss is the concept of “MARKETING.” Something that 99% of all network marketing companies DO NOT GET! It is what I call the GREAT IRONY in Network “Marketing.”  They rely on the distributors to be the marketing innovators. Is that fair?

Stay tuned and encourage all to join me on this journey of information, I commit to you that you will be a better Network Marketer with the information you will receive.