Network Marketing – Success Point 1 – “Corporate Marketing”
Point One of The 12 Points to a Successful Network Marketing Company.
Corporate Marketing!
This is the GREAT IRONY of Network Marketing. NO CORPORATE MARKETING! Many companies rely almost solely on distributors to do the prospect marketing. Sure, they give you a replicated web site and a few tools and brochures but that is about it. There are some companies with so many good distributors/marketers that they succeed despite missing this key. 2009 and beyond will demand that corporate companies provide more marketing tools and lead generation for distributors.
Be cautious of any parent company that does not have a SERIOUS Marketing Plan in place with millions allocated for lead generation to help distributors grow.
Yah, I know…who does this!? Trust me…there are a select few companies (most new) that get this principle. If a parent company is only spending marketing dollars on internal growth and expansion and no distributor lead generation, this is a sign that they may have plans to sell off…or they are just not good MLM Corporate Marketers. A continuous development of distributor tools and lead generation efforts is something to look for. If a company is stagnant and not constantly improving marketing, that is another sign that you may be in the wrong company. Companies that hit the top of the curve either die off or take their marketing to the next level. Which is yours? Is your company run by a bunch of Executive personalities or are they Marketers? If they are just stagnant executive buy and sell type personalities, do not expect any real visionary marketing to happen. These are tough questions many MLM companies do not like to answer.
Network Marketing? Is Corporate walking the walk of marketing?
Point 2 in my Next Blog: “THE RIGHT PRODUCT(S)”
3 Comments »
Leave a comment
-
Recent
- Network Marketing – Fact vs. Fiction
- Network Marketing – Blind Leading the Blind
- Network Marketing – Success Point 12 – The Right Comp Plan/Opportunity
- Network Marketing – Success Point 11 – The Right Technology
- Network Marketing – Success Point 10 – The Right Marketing Plan
- Network Marketing – Success Point 9 – The Right Time and Position
- Network Marketing – Success Point 8 – The Right Spokesperson
- Network Marketing – Success Point 7 – The Right Funding
- Network Marketing – Success Point 6 – The Right Executive Team
- Network Marketing – Success Point 5 – The Right Story
- Network Marketing – Success Point 4 – “The Right Team/Motives”
- Network Marketing – Success Point 3 – “The Right Process”
-
Links
-
Archives
- January 2009 (8)
- December 2008 (8)
-
Categories
-
RSS
Entries RSS
Comments RSS
[...] unknown wrote an interesting post today on Network Marketing – Point One – Corporate Marketing …Here’s a quick excerpt. This is the GREAT IRONY of Network Marketing. NO CORPORATE MARKETING! Many companies rely almost solely on distributors to do the prospect marketing. Sure, they give you a replicated web site and a few tools and brochures but that is … [...]
Pingback by Big Marketing For You » Blog Archive » Network Marketing - Point One - “Corporate Marketing … | December 20, 2008
[...] One – Most parent companies in Network Marketing are short-term. They build to sell off. Right when distributors begin getting traction the parent company dies or sells off. I have seen it happen dozens of times! Chose a company that can sustain long-term. Read my 12 Points. [...]
[...] Network Marketing – Fact vs. Fiction I have given you the 12 steps to identifying a valid Network Marketing Company. [...]