Network Marketing – Success Point 2 – “The Right Product”

Point Two of The 12 Points to a Successful Network Marketing Company.

The Right Product(s)!

Let’s admit it…there are product people and opportunity people. Some are a mix.  Product people research, test, and when sold become passionate advocates. Opportunity people simply want a decent product backed by a sound organization so they can build. No matter your type, the flagship product(s) your company has can determine long-term sustainability.

So what is it a product must have?

1.Originality- Just sticking the new berry of the month in a bottle isn’t going to cut it anymore. The branding must be amazing! The benefits must be fresh and new in the market. Not just a couple dozen bottles of vitamins…its already been done. The flagship product must have that WOW factor and look.  If you have products that have been there and done that, there may be initial growth but you will see a FAST growth curve and stagnant waters ahead.

2. Consumable- I’m not here to bash companies with non-consumable products. A couple have succeeded but many have failed.  Simple facts point to the majority of successful MLMs using highly consumable products. Otherwise, the growth curve can be very short. One company I know (before they sold off) used a consumable product but it took 3-4 months for 1 auto ship to be used per household. Whoops! Great product but not HIGHLY consumable. A good rule of thumb is that an auto ship should be easily consumed by one household each month.

3. HUGE Benefits-  A product must have life-changing benefits. Not just antioxidants and fish oils. That has already been done a dozen times. There must be sound science or a completely new, fresh, and sustainable approach to back a product so that it can survive over the competition long-term. First to market by itself is no longer enough in the MLM world. I have seen friends grow organizations quickly and then watch their parent company die off when these things are not in place.

4. Competitive- I have always wondered why some people will buy something from their MLM that they can get down the street at a store for 25-50% cheaper. Obvious loyalty. This just doesn’t work like it used to.  I understand the philosophy of buying from yourself and benefiting but 99% of humanity wants to buy things at a competitive price. The MLM model has to have substantial markups to afford commissions. That is why the “WOW” products work so well. You cannot get them off the shelf.

Good luck to all in your business ventures and in choosing companies with the right product(s).

Point 3 in my Next Blog: “THE RIGHT PROCESS”