Network Marketing – Success Point 5 – The Right Story

Point Five of The 12 Points to a Successful Network Marketing Company.

The Right Story!

Leadership is about trust, example, and experience. Individuals want something and someone they can believe in. Something that brings loyalty and excitement. Something that proves credibility. Something that can be long-term. A story isn’t just about one experience or one product, although that is part of it. The right story is a combination of you, your product, and your company.

Too many Network Marketers have no story or rely only on one compelling story, often times not theirs, to try and prove they are the best leader and opportunity to follow.

What is your story? What is your companies story? What is your product’s story? What is the story of your upline organization that sets them apart? Here is an example of a story…mine. “After being a top sales rep for a top 5 technology company and seldom getting rewarded for my efforts, I went into business for myself. I invested hundreds of thousands of dollars in franchising and franchise development just to learn that even in franchise ownership unethical corporate behaviors can destroy many. I entered the network marketing world and grew an organization but despite Headquarters best intentions, they lacked finances and experience and folded, forced to sell off. My downline and I were left hanging. It was then I committed to research and understand what makes  successful Network Marketing companies and to never bite again until the criteria I researched were met. After searching for over 2 years, I have found that company.”

Leadership and an organization are made up from a series of stories. Does your product have an amazing story that will motivate?

If your product does not have a unique and exciting story, it is likely that competition and/or something better will ultimately win.

What about you parent company? Are they just a bunch of cool executives wrapping up a product that is already in the marketplace, selling it under the MLM umbrella, and expecting to make millions? This is commonplace actually! Executives should have a unique story and unique product(s) that people will rally behind. Do your executives have Network Marketing experience? Have they grown other multi-million dollar companies or are they new? THIS INDUSTRY WILL EAT UP EXECUTIVES WITHOUT EXPERIENCE! Do they understand lead generation and the trenches or are they just suits with money?

If you want long-term stability and a company that will be around for a while…the right stories must be in place!

BE HONEST! Work with your upline to put your own personally compelling story together. Run fast if the red flags of corporate inexperience show themselves or if your product(s) all of a sudden seem “boring.”

Success Point 6 in my Next Blog: “The Right Executive Team.”