Network Marketing – Success Point 8 – The Right Spokesperson

Point EIGHT of The 12 Points to a Successful Network Marketing Company.

The Right Spokesperson!

No, not your really cool upline person who has made a bazillion dollars. Not the doctor guy who was miraculously healed and has seen the light. Not some CEO who has motivational speaking criteria and talent. So who is the right spokesperson. I would answer that depends. What are the goals of the company? What are your goals? Do you want to look small and like any other network marketing company or do you want to be set apart. THE RIGHT SPOKESPERSON CAN BE THE “IT” FACTOR.

The right spokesperson is someone who is a well-known industry leader that commands knowledge of the product(s) and has maximum experience, credentials, credibility, and noteriety within their field way beyond the MLM world.

For example: If your company sold basketballs, Michael Jordan would be a perfect spokesperson. If your company sold household items or cooking stuff someone like Martha Stewart or Rachel Ray. You get the idea. Someone who is notable and well-known. Some dude who just got a medical degree and went on a safari to find the nectar fruit of the Gods, found it, and put it in a bottle is not the right spokesperson!

I know there are companies that have succeeded with mediocre or no great spokesperson but those companies are exceptions. Why do you think companies like Microsoft don’t just let any person do PR interviews? It is all about the image and using the right voice and face. They have entire divisions in the company just for PR. Why would a solid Network Marketing company expect anything less? Does your Network Marketing company have anything like this? A spokesperson?

I’m not saying to jump ship but be weary that if your executives do not understand this principle, especially in the MLM world, they are likely not in this for the long haul or they simply don’t get it. Distributors need someone who they can use as a credible and well-known source for the validity of the product(s). A great upline really helps but a spokesperson adds credibility and brands a company.

Success Point 9 in my Next Blog: “The Right Timing and Positioning.”