Network Marketing – Success Point 10 – The Right Marketing Plan

Point TEN of The 12 Points to a Successful Network Marketing Company.

The Right Marketing Plan!

The fact is that the majority of Network Marketers DO NOT have a marketing plan. I don’t know whether to laugh or cry about this irony! NETWORK MARKETING! Can anybody say MARKETING!? It is half of the name! If you do not make this a priority to really learn how to market than please get out. How come most Network Marketers do not learn marketing? The blame can go a dozen ways. By the way…a couple magnetic/attraction sites is not a marketing plan…just a piece of it. Just using Corporate tools and your replicated site is not a plan either.  Most do one of the following 3 things:

1. They use the 3 foot rule, relying only on those within your area of influence.  A few still achieve great success this way, but it is the exception. DO NOT DISCOUNT this strategy though! Many online programs bash it becuase they do not know how to use it right.
2. They sign up for a couple attraction/magnetic sponsoring programs, do a little with it, and realize it is not as easy as the guy on the site said who made $60,000 in one month and got 3,000 leads. These sites can get over-saturated. Many are developed just to benefit the creators or guys up top. Many affiliate programs and self-funded proposals can be classified as ponzi schemes with no long-term value. Attrition can sky rocket with these strategies! Relationships are difficult to manage with this and so it becomes a numbers game instead of really building individuals and organizations. I’m not saying these programs are bad…I am just saying to do your research and be VERY CAREFUL where you spend your money and time. There are some good programs out there.
3. They buy lists or spam the heck out of whatever they can using the shotgun approach to find a few takers. Annoying MLM at its finest!

The fact is that there should be balance! Orchestrating a combination of techniques to maximize the skills of each individual. The fact is that there are a handful of people out there who make HUGE MONEY using one of these strategies. Most struggle no matter the strategy because they do not have a marketing plan or an upline that knows marketing. I could write a 10 page article on marketing plans but that is not for now. I will share a couple thoughts in a second…but first…the secret to any form of marketing you use!

No matter the marketing vehicle you use, the key to making anything succeed long-term is building personal RELATIONSHIPS with any lead or contact!

It is all about being a personal mentor to those who you enroll. Some may prefer online communication only and that is fine. The point is to cater to the personal communication styles of each individual. JUST ASK THEM! What do you prefer? The way to really get on board with proper marketing strategies is by becomming part of a group where marketers exist. Learn from those around you. If marketers are not in your group, I can almost guarantee that you are fighting a losing battle no matter how great the company is.

Those who succeed have a plan and a team with marketing expertise. The collective goal is to help each individual, who is willing to learn and work, become successful.

So ask yourself, is my upline doing this? Do they have a REAL marketing plan that is balanced? Do they build personal relationships or just shotgun sign up and move on? Do I personally have a marketing plan? Should I find a different group?

DO NOT FORGET…if your parent company does not have a marketing plan to help distributors as well, then why are you doing all the work for them? They should be able to compliment you and not rely solely on you. They should have tools and resources that help you and your team. Run if they don’t. I promise to write more on this topic. We will have a series of blogs on marketing and relationships later.

Success Point 11 in my Next Blog: “The Right Technology.”