Network Marketing – Success Point 11 – The Right Technology

Point ELEVEN of The 12 Points to a Successful Network Marketing Company.

The Right Technology!

I will lay it out right here. A majority of Network Marketers get snagged and die off due to technology. Here is the main reason:

A replicated website from corporate is not enough!

I can’t count how many times I have been approached by MLMs and they talk about how you can grow like NEVER BEFORE just through the replicated website. O.K…so give me a bunch of qualified leads!  A replicated site can be effective but only as effective as the marketer/distributor. Here are a couple things regarding technology that should be on the table:

1. You should have other lead generation sites aside from the replicated site. BE CAREFUL! Many attraction sites will be gone in the short-term and are over saturated. Research and learn. Trusting the “extreme” testimonials on some of these sites is a mistake. Really look into it. Be careful putting your eggs in just one basket. MOST IMPORTANT: DO NOT get sucked into only selling affiliate programs. If affiliate programs do not lead prospects to your core product, then stay away or you will get sucked into the chasm of unethical ponzi schemes.

2. Make sure your corporate company has technological expansion as well. In other words: DO THEY USE TECHNOLOGY TO GENERATE LEADS FOR DISTRIBUTORS? Do they rely only on you to grow? Most parent companies give you a out-of-the-box replicated site and say, “GO!”  Why should you do ALL the marketing? If they do not know how to harness technology in some form and help generate leads, then be weary.

3. Become an expert. Create some of your own information and techniques. Either create your own site or partner with an already existing site/program. Doing things alone can become…well…lonely. Boring too I might add. Find a group of people in an organization that understand using technology. Use each others strengths to grow a massive downline.

THE COLLECTIVE MINDSHARE AND TALENTS OF THE RIGHT GROUP OF PEOPLE CAN BE CLASSIFIED AS EXPERT AND GENIUS.

Teams are vital! Technology will thrive and synergistically produce if the right team is brought together. If you are alone…begin contacting a group of people. Many will not be the right fit, but eventually you will find the right group for you. The debate on which online activities are the best is not the purpose of this blog. Simply expand beyond corporate and have a plan in place for generating your own leads. Here is one last secret that works amazingly well:

Most people say the 3 foot rule does not work. Why? Because it has already been done a million times. It’s like trying to sell a used apple with a bite out of it. People are SICK of getting hit up with the newest product and coolest MLM. On the same note The 3 Foot Rule can work if combined with the right plan and technology. How? Simple! Take a new apple and repackage it! CARMEL, NUTS, CHOCOLATE, NICE WRAPPING, etc…  Instead of introducing them to a used apple, introduce them to the new one. Tell them about business growth through technology and lead generation. It’s no longer the same old story under a new name but you have a system and technology that can take things nation wide. The same people who say no to the old apple just might salivate and bite into the new one. People are looking for solid and fresh business. Not the same old story.

TECHNOLOGY CAN REVITALIZE THE 3 FOOT RULE AND ACTUALLY MAKE IT EFFECTIVE.

Don’t fall into the trap of just using your 3 foot group of people. This is just one small piece of your business. Good luck in your efforts in using technology. It changes almost every day, so stay ahead of the curve. My next blog may cause some controversy. Remember that I am one opinion.

Success Point 12 in my Next Blog: “The Right Compensation Plan.”