Network Marketing – Blind Leading the Blind

Network Marketers want to find the proverbial Golden Ticket to their business. Whether its trying to find the best attraction marketing system, talking to friends and family, purchasing e-mail lists, or a dozen other things. I commend many network marketers for their dedication and hard work. I have met some of the most dedicated and persistent people EVER in Network Marketing. I wish I could knock some sense into these good people! There is such a HUGE disconnect in Network Marketing. This disconnect is business savvy…or business sense. Why the heck can’t Network Marketers snap out of the hypnotic trance of compensation plans and unrealistic promises and be REAL BUSINESS PEOPLE!? Whatever you want to call it. These good people work like crazy and dig their own graves. Why?  They are blind to the realities of business. The blind recruit and train more blind and the cycle continues. Here are a couple reasons.

One - Most parent companies in Network Marketing are short-term. They build to sell off. Right when distributors begin getting traction the parent company dies or sells off. I have seen it happen dozens of times! Chose a company that can sustain long-term. Read my 12 Points.

Two - Just as important as the parent company is your organization. Network Marketing IS ALL about relationships and holding organizations together. If you do not have a system and platform in place to GLUE your organization, YOU WILL FAIL. This is a business!

I watch so many Network Marketers focus solely on product to try and grow. This is a formula for failure! I am dead right on this. For example: Taco Bell and McDonald’s. Do they have the best food in their industries? 1 out of 100 may think so. You are sick if you are the 1.  What makes them so immensely successful!? You want to say Marketing and that is true; however, marketing is only one piece of the equation!

It is organization and structure! They have amazing organizations, mentoring, structure, training, etc… You can walk into any McDonald’s or Taco Bell and the organizations are the same across thousands of locations! They hold together with the glue of a real ORGANIZATION. This is the key to you being successful in Network Marketing. I agree that product is important. On the same note, there are hundreds of Network Marketers that are successful with piece of crap products! They are organizational masters! They are unethical due to product integrity, but they understand organizations.

Caution! Watch out for MLM group jumpers! They may understand organizations but they are greedy and not loyal. They will take you on a ride of unethical company jumping and people always get hurt.

So don’t fall into the trap that 90% plus Network Marketers fall into. THE BLIND LEADING THE BLIND. Seek out organizations that can create systems, processes, and marketing platforms that hold organizations together! If you are blind or your upline is blind, there is no shame in moving on and finding success.

Read the 12 Points if you really want a roadmap to choosing the right parent/vehicle company and organization.