Network Marketing – Success Point 6 – The Right Executive Team

Point SIX of The 12 Points to a Successful Network Marketing Company.

The Right Executive Team!

It’s the catch 22 of every company today. With Corporate greed and selfish purposes, it is difficult to know who is being honest and who isn’t. I don’t have any official data to prove it but 80-90% of all Network Marketing companies start up with a 2-5 year exit strategy to sell off. It is the simple truth! Look into the history of various companies and you will see this obvious truth. Here is the problem!

Is Network Marketing the right industry for the sell off executive mentality? Is it fair to distributors? Motivate, excite, and promise long-term residual possibilities with the goal to sell off in 2-5 years?

The obvious answer is NO IT IS NOT! Network Marketing has become a platform for executives to quickly grow and sell despite how this may hurt distributors. They treat distributors like employees rather than independent business owners. To be bought and sold. Executives can be so worried about their sell strategy that they deceive and care less about distributors other than short term necessities. Simply ask executives what their exit strategy is. Do they plan to sell? Are they in it for the long haul? Recognize when they skirt around these questions and run fast if they do. WHY WOULD YOU START AN INDEPENDENT BUSINESS IF THE PARENT COMPANY IS SHORT-TERM AND WILL SELL OFF UNDERNEATH YOU ONCE YOU HAVE GROWN? If you thrive from jumping from company to company and live off of the world of short-term business life cycles, I certainly hope you do not preach the principle of residual income to your downline. This would be the greatest unethical ploy and lie you could make to others. Residual income is all about long-term sustainability of your organization and the parent company. So does this mean 80-90% of Network Marketing companies are unethically teaching residual income? You decide.

The next piece of the puzzle is EXECUTIVE EXPERIENCE.

Do the executives have vast experience and proven track records of growth?…or…Is this a first attempt at Network Marketing for them. Ready! Set! Go!

I personally know a handful of people that have started Network Marketing companies with little to no experience in the industry. Simply put…they have all failed, are failing, or sold off out of desperation. Scrutinize the executives and their experience. If they are new to the industry, do not fall prey to their own learning experiences and failures. Make sure your company is rich with experience and proven track records.

You are investing time, money, reputation, and emotional energy in Network Marketing. Is the Executive ship you are in stable and built soundly or is it a structure that will sink as soon as some heavy waves hit? Be wise, choose the right company with a sound executive team, and your odds for long-term success will be greatly increased.

Success Point 7 in my Next Blog: “The Right Funding.”